In this chapter, I’ll cover the following tools and platforms where you can find keywords: Stages of keyword researchįor the purpose of this guide, I have divided the whole process into 3 main steps: It just looks a little different than in the past.
This doesn’t mean that keyword research is no longer important – quite the contrary. To put it simply – if the topic is well-covered, you can rank for keywords you did not even use in the text! (We’ll talk more about it in the last chapter.) It is about understanding the audience and covering the topic in a complex way. It is no longer about finding one ideal keyword. In other words, keyword research is becoming more and more topical.
Google Panda – has penalized thin, low-quality content and duplicate text.The most important algorithm updates that influenced the way we do keyword research: The goal of these updates was to understand what the users want and serve them with the best possible results. In the 2000s, keyword research was often reduced to visiting Google Keyword Planner, finding keywords with the highest search volume and stuffing them into the website text.Īs this could be easily misused to rank with low-quality content, Google responded with several algorithm updates over the years. The way people do keyword research has evolved over time. You’ll definitely need to do keyword research when you’re:Īny website owner, blogger, online marketer or SEO specialist. Keyword research is usually the first step of search engine optimization of any website. Once you understand the basics and learn some proven strategies (as well as some useful tips & tricks), you’re good to go! 😉 WHEN to do keyword research? You don’t have to worry, keyword research is no r ocket science. Well, this is something this guide will help you with. WHY to do keyword research?īecause it is one of the most important SEO tasks and a great way to reach more people with your content. In other words, it is about getting to know the language of your potential visitors and using this knowledge to optimize your content. Keyword research is an SEO practice of finding, analyzing and using the phrases people use to search for information on the internet. The keywords are discovered through a process called keyword research. As a result, you’ll rank better and get more visitors. Once you find phrases people use when looking for things from your niche, you can adjust your content strategy and optimization so that you target these phrases. That is why finding the right keywords is so important in SEO.
The keyword is a gateway that leads people to the organic search results and ultimately, to the website where they find what they’re looking for. Keywords (sometimes referred to as “SEO keywords”) are any words or phrases that a user types into the search engine to find certain information on the internet.
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